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Be a Hero, Make a Plan

Let's make it easy to talk about care planning

Join Our Campaign!

We created our Be A Hero campaign during the COVID-19 pandemic to encourage everyone—regardless of age or health—to make a care plan. Care planning is empowering—it gives you and your loved ones clear directions on what needs to happen if you get sick or injured. 

The goal of our Be A Hero campaign is to normalize care planning for all patients, caregivers, young adults and underserved populations. If you’re reading this, then this campaign is for you, your loved ones and friends, too.

Take Action

Download our campaign toolkit

Our toolkit breaks down the specific actions you can take to be a hero for this campaign and share our care planning resources. If you reach out to businesses or organizations about how they can participate in our Be A Hero campaign, send them this partner toolkit


Sign up for our campaign newsletter

Each week, we will share the latest campaign happenings and update you on the impact you’re making throughout the month. You will also receive priority invitations to our latest campaign webinars and care planning trainings.


Participate in our week of action, April 12-16, 2021

Join us on social media for our week of action to help others make a care plan. Here are the activities we have planned:

  • Monday, April 12 – Kick off our dedicated week of action by creating a care plan and tagging a friend to encourage them to make one, too! 
  • Tuesday, April 13 – Join our Twitter chat at 3pm ET / 12pm PT (@npaf_tweets).
  • Wednesday, April 14 – Share our care planning resources with three people you know!
  • Thursday, April 15 – Help one person you know make a care plan. 
  • Friday, April 16 – Take a selfie! For National Healthcare Decisions Day, download this graphic and tell us why you’re making a care plan. Take a photo/selfie with your response and post it on Facebook, Twitter or Instagram with the hashtags #BeAHeroMakeAPlan and #NationalHealthcareDecisionsDay.


Share your story

You can be a hero by sharing your story with a short video. We want to hear about why care planning is important to you! When sharing your story, it is important that you are sincere and only share what you’re comfortable with—don’t be afraid to be bold or vulnerable.

Our Care Planning Resources 


Can We Talk About Care Planning? | Download

NPAF’s care planning guide is designed to help you gather your thoughts on the priorities and concerns you have about your health and well-being to ensure that the care you receive is based on what matters to you.


For more information about care planning including other care planning resources, visit our Care Planning webpage.

NPAF’s grassroots campaigns are a core part of our Patient Action League (PAL) program made possible by generous support from the following sponsors: Abbvie, Amgen, Bristol Myers Squibb, Takeda Oncology, Sanofi Genzyme and Johnson & Johnson.