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Be a Hero, Make a Plan

Let's make it easy to talk about care planning

About Be A Hero, Make A Plan

We created our Be A Hero campaign during the COVID-19 pandemic to encourage everyone—regardless of age or health—to make a care plan. Care planning is empowering—it gives you and your loved ones clear directions on what needs to happen if you get sick or injured. 

The goal of our Be A Hero campaign is to normalize care planning for all patients, caregivers, young adults and underserved populations. If you’re reading this, then this campaign is for you, your loved ones and friends, too.

Take Action

Be A Hero, Make A Plan takes place every April, but care planning is important always and there are actions you can do right now to help people make a care plan. Our campaign toolkit breaks down the specific actions you can take right in your community, such as sharing our care planning resources below. If you reach out to businesses or organizations about how they can spread awareness about care planning, send them this partner toolkit



Share your story

You can be a hero by sharing your story with a short video on We want to hear about why care planning is important to you! When sharing your story, it is important that you are sincere and only share what you’re comfortable with—don’t be afraid to be bold or vulnerable.

Our Care Planning Resources 


Can We Talk About Care Planning? | Download

NPAF’s care planning guide is designed to help you gather your thoughts on the priorities and concerns you have about your health and well-being to ensure that the care you receive is based on what matters to you.


For more information about care planning including other care planning resources, visit our Care Planning webpage.

NPAF’s grassroots campaigns are a core part of our Patient Action League (PAL) program made possible by generous support from the following sponsors: Abbvie, Amgen, Bristol Myers Squibb, Takeda Oncology, Sanofi Genzyme and Johnson & Johnson.