Get Covered Campaign
National Patient Advocate Foundation, along with our partners, is spearheading the #GetCovered campaign to promote open enrollment for 2021 health insurance coverage. People need good, reliable information so that they can choose the best plan for themselves — and we need your help spreading the word that everyone should #GetCovered. This toolkit was designed with easy ways you can help out on social media.
For more of our #GetCovered resources and tips, please visit here. Thank you!
(October 15–December 7)
Coverage for seniors of age 65+ and adults with disabilities
Health Insurance Marketplace
(November 1–December 15)
Coverage for adults of age 19–64 who don’t receive government or employer-based health insurance
How to Use This Digital/Social Toolkit
The primary goals of the actions below are to first raise the profile of tweets, posts, and other content shared on the National Patient Advocate Foundation’s social media accounts about open enrollment and the #GetCovered campaign. And second, to help our amazing volunteers seamlessly move our traditional in-person organizing to the online world. With your help, we can get this content in front of more people to ensure as many people #GetCovered as possible.
Read through the Do’s and Don’ts below to get a sense of how frequently you should be posting on your own social media accounts and what kind of interactions to avoid, so you can be ready to hit the ground running for the campaign launch on September 30.
Next, you’ll want to prepare for the campaign kickoff by following the social media handles listed in the “Leading up to the Kickoff” section, doing research about local reporters, and speaking with your friends and family about joining this campaign.
After that, it’s time to go viral and start tweeting and posting! Below we’ve split up this campaign into five different phases, and assigned specific social asks to complete on pre-assigned dates. Under each ask, you’ll want to copy and paste the text provided below to post on your personal social media accounts. Some asks will also be to retweet and share posts from NPAF’s social media accounts.
* If you have questions about how to use this toolkit, please email Melissa.Williams@NPAF.org
*Keep an eye out for the images you’ll need to download from Dropbox to add to your Instagram posts/stories, which can be accessed here.